Haier Strengthens Its Global Position as the Only IoT Ecosystem Brand in 2025 Kantar BrandZ Rankings

Haier Group has achieved yet another breakthrough on the worldwide branding scene, rising to the number 54 spot in the 2025 Kantar BrandZ ranking of the top 100 global brands. Nearly doubling its brand valuation to USD 47.6 billion over the past year, Haier proves it is a well-known global business and is also the first—and still only—IoT ecosystem company to rank here for seven years.

This gets recognition for Haier’s constant pursuit of innovation, working with business partners and connecting well with users around the world.

📈 Kantar BrandZ 2025: A Record-Breaking Year for Brand Value

Kantar BrandZ Global Top 100 is considered by many to be among the world’s most reliable brand valuation methods. It connects data on brand financial results with views from consumers and measurements of brand strength across 54 countries. In 2025, the joint brand value reached USD 10.7 trillion which is a 29% rise from the previous edition.

Haier’s well-known brand story and flexibility to change in a fast-moving world explain how it has grown so fast in such a tough industry.

🥇 Haier: From Local Brand to Global IoT Leader

The growth of Haier is equally brilliant, exceptional and surprising. An initial presence only in Qingdao, China has helped the company become a global leader in the world of IoT today. According to Doreen Wang, CEO of Kantar Greater China and Global Chair of Kantar BrandZ:

The company has grown tremendously—starting as a local brand in Qingdao, becoming a global brand and now forming into an ecosystem brand. It is a fine case of a small brand achieving worldwide attention.

What we are referring to here is more than just expanding around the world; it involves updating the way technology, ways of life and user experiences fit together.

🧠 Haier’s Unique Ecosystem Strategy: Built Around Innovation and Integration

Haier’s ongoing rise in global brand rankings occurs because their model is centered on users, connects products in an ecosystem and works on three major themes.

Smart living systems

Thanks to Haier Smart, the company has moved from making standalone appliances to offering smart home solutions all in one place. Smart refrigerators, intelligent air conditioning and washers with voice commands can all be combined thanks to a smooth digital platform.

The challenge lies in aiming to become number one in smart home ecosystem value among all brands.

Comprehensive System for the Healthcare Sector

Haier is making progress in both healthcare and biotechnology. Clinical medicine, life sciences and wellness technology are now part of Comprehensive Health’s ecosystem. Haier has created one of China’s leading health brands over the past five years, connecting traditional healthcare services with the latest healthcare developments.

How the Digital Economy Industry Ecosystem Functions

Using COSMOPlat, Haier’s industrial internet platform, the brand encourages industry sectors to use smart factory technology and transform their operations digitally. With COSMOPlat, global manufacturers can become more efficient and sustainable and easily adopt Industry 4.0 with suitable technology and valuable data solutions.

🔗 The Only IoT Ecosystem Brand in the World: What That Means

For Haier, standing alone as an IoT ecosystem brand in the listing from Kantar BrandZ is a remarkable success. While many tech companies function in segregated groups, Haier has set up connected networks using user participation, AI and up-to-the-minute data sharing.

As a result, customers are now involved and experience a customized service that grows with their needs.

🚀 Global Brand Momentum: Backed by Data and Results

Because Haier saw an almost 50% gain in brand value in only a year, we can confidently say that its brand power comes from its performance. The momentum is encouraged by the company’s increase in Europe, the Middle East and Southeast Asia, plus it leads the way in research and development.

Haier has:

•           Smart appliance factories were established in different continents.

Started special innovation workshops in AI, the Internet of Things and sustainable technology.

•           Engaging customers more effectively by using mobile as a main entry point and offering them options across different channels

🔮 Looking Ahead: Haier’s Global Vision

The leaders at Haier are committed to developing their ecosystem model which involves even greater investments in:

•           There has been a big focus on artificial intelligence and big data.

•           Research centers at nearby locations

•           Innovative ideas that care for the environment

•           Groups formed around the world to help co-create

Haier wants to be at the forefront of developing smart environments, from in houses and hospitals to all kinds of industrial networks, due to its commitment to constant innovation and user-friendly thinking.

🧭 Conclusion: A Defining Moment for a Defining Brand

The recognition from Kantar BrandZ 2025 Global Top 100 confirms that combining technology, employees and a meaningful vision works well for Haier. Haier, being the largest IoT brand around the world, is helping lead the way towards a smarter and more digital future.

Beer from Qingdao has achieved global success, showing others how current markets are shaped around experiences and today’s interconnected world.