Bank Alfalah Launches Worklee: Pakistan’s First Remote Hiring & Work App

As a step ahead in the direction of inclusive employment, Bank Alfalah has launched Pakistan’s first remote hiring and work app ‘Worklee’, making a historical move in Pakistan’s employment matrix. This innovative platform is created to facilitate diversity & inclusion, and remote access to valuable work, for your life.

The launch of Worklee reflects Bank Alfalah’s commitment to modernizing its human resources approach while also reinforcing its support for the State Bank of Pakistan’s (SBP) ‘Banking on Equality’ framework, a nationwide initiative aimed at financial and workplace inclusion.

Opening New Doors for Women, PwDs, and Freelancers

Worklee is specifically focused on communities traditionally shut out of big corporate work. Women who want to work remotely, people with disabilities and freelancers now can have a very specialized platform that can make a career without the confinement of an office.

The initiative overcomes geographical, social and mobility barriers by offering remote work positions, mainly in customer service and in the digital sector. It creates an enabling environment for those previously excluded from conventional job markets.

A User-Friendly Platform for Hiring and Remote Work

Job seekers can communicate efficiently and effectively with the job market thanks to the worklee app. The app is also available for free to download on the Google Play Store and Apple App Store. After registration, the candidates can create their profile, do the tests, training and can apply to the related jobs- all through their own devices.

Firstly, Worklee is aiming at WhatsApp contact centre agents working from home. However, future updates will expand its scope to include roles such as software developers, digital marketers, and tech support personnel, depending on business needs.

Supporting SBP’s Banking on Equality Vision

This initiative aligns with the State Bank of Pakistan’s policy ‘Banking on Equality’ aimed at increasing the economic inclusion of marginalized groups in the financial sector and employment .

By enabling remote work and simplified onboarding through digital tools, Bank Alfalah contributes to a national effort that aims to increase workforce diversity, empower women, and integrate differently-abled individuals into the professional ecosystem.

Leadership Vision: Breaking Barriers in Employment

Faisal Farooq Khan, CHRO, Bank Alfalah, highlighted the forward-thinking rationale that led to the creation of Worklee.

“At Bank Alfalah, we believe in providing equal opportunities of employment to those who face difficulties in the conventional setups. Alfalah Worklee is a disruption, a way to break barriers, to give people from every walk of life the opportunity to work remotely and financially independence. Our vision is to create a truly inclusive work environment where talent—not physical constraints—determines financial independence.”

His statement reinforces the message that talent should be the only metric for employment and growth, not one’s location or physical ability.

Redefining Work Culture in the Digital Age

Worklee comes into play against the backdrop of a changing world of work. Remote working models have become popular worldwide, and Pakistan is finally catching up. Bank Alfalah’s platform shows that corporate Pakistan can go remote-first while remaining high-performance, professional, and productive.

By digitizing recruitment and allowing job execution through mobile platforms, Worklee bridges the gap between modern work environments and local employment practices, helping both employers and employees thrive in a post-pandemic era.

Empowering Through Financial Inclusion

Besides employment, Worklee is also a pathway to economic empowerment. Those once restricted to family members or too young to travel can now work independently, generate some income, and have better access to banking with more confidence.

This is significantly beneficial for women living in conservative families and people living in rural areas. With financial independence comes increased social autonomy, boosting confidence and decision-making power at both the household and community levels.

Scalability and Future Opportunities

Bank Alfalah plans to enhance Worklee’s service and job opportunities by the future including technical, analytical, and creative roles. And as the platform grows, it has the potential to link employers to a vast pool of talent in Pakistan, from Tier 2 and 3 cities.

Moreover, Worklee could serve as a model for other institutions in Pakistan’s public and private sectors to adopt digitally inclusive employment models, especially for short-term, freelance, and hybrid roles.

Conclusion: A Digital Leap Toward Inclusive Employment

With the introduction of Worklee, Bank Alfalah has set a new benchmark in the field of inclusive hiring and digital workforce development in Pakistan. It’s not just a job site – it’s a platform to empower, be flexible & have equal opportunity.

Reorganizing technologies to break down the physical restrictions, the bank is transforming a blended workforce where diversity thrives, and ability comes to the top regardless of location, geographical location distancing, and physical disabilities. Worklee is not just a tool—it’s a statement of intent for a more equitable, connected, and digitally forward Pakistan